UNLOCKING EASTERN
MARKETS
FOR YOUR BUSINESS

Experto Consulting recently supported a leading French dermo-cosmetic group in identifying the right distribution partner for its entry into the Armenian market.

Drawing on our expertise in the Armenian healthcare, pharmaceutical, and beauty sectors, we conducted targeted market research, identified leading local players, and facilitated six meetings with potential partners.

As a result, our client is now finalizing a distribution agreement with one of the leading companies in Armenia’s cosmetics sector - an important step toward the successful launch of its dermo-cosmetic brands in the country.

Armenia is emerging as an attractive market for international companies seeking new business opportunities, regional expansion, and long-term growth.

At Experto Consulting, Armenia represents an important part of our international experience. Nearly 40 of our projects have been implemented across various sectors of the Armenian economy, giving us a practical understanding of local market dynamics, consumer behavior, regulatory considerations, and sector-specific opportunities.

Our experience covers a broad range of industries, including Pharmaceuticals and parapharmaceuticals, Food and beverages, Beauty and personal care, Retail and franchise, Infrastructure and energy, Agriculture and agro-business and HoReCa.

This diverse portfolio enables us to support both established companies and new market entrants with tailored, commercially focused solutions.

Our services may include market research, feasibility studies, partner and distributor identification, franchise development, investment support, business planning, and comprehensive market-entry strategies.

With extensive sector knowledge and local market insight, Experto Consulting helps international businesses assess opportunities, reduce entry risks, and build a strong foundation for sustainable growth in Armenia.

Tbilisi International Airport is entering a new phase of development with a major expansion that will significantly enhance Georgia's aviation infrastructure and regional connectivity.

Key Project Highlights

• - Over $150 million investment by TAV Georgia (Groupe ADP) between 2026 and 2028
• - Annual passenger capacity increasing from 5 million to 10 million
• - Expansion and modernization of terminal and airfield infrastructure
• - Concession extended until 2032
• - Airline marketing initiatives to attract new carriers and expand route networks

Why It Matters

The expansion will strengthen Tbilisi's position as a regional aviation hub, supporting tourism, trade, and investment while improving connectivity between Europe, the Caucasus, and Central Asia. Increased capacity and enhanced infrastructure will create new opportunities for airlines, businesses, investors, and the wider economy.

How Experto Consulting Can Help

Experto Consulting supports aviation stakeholders, investors, and businesses with market intelligence, route development support, economic impact analysis, and strategic advisory services to help unlock opportunities across Georgia, the Caucasus, and Central Asia.

Pictures: United Airports of georgia.

Georgia is strengthening its position as a strategic maritime and transit hub connecting Europe, the Caucasus, and Central Asia. Its ports and terminals play an increasingly important role in regional trade, logistics, and energy flows.

Key Maritime Assets

• - Poti Sea Port – Georgia's main commercial port and container hub, serving the East–West trade corridor.
• - Batumi Sea Port – A major Black Sea port handling oil and liquid bulk cargo while expanding its range of operations.
• - Kulevi Oil Terminal – Operated by SOCAR, the terminal is a key export point for petroleum products with strong rail-to-port connectivity.
• - Supsa Oil Terminal – A strategic crude oil export route linking Azerbaijan to global markets through pipeline infrastructure.
• - Anaklia Deep Sea Port (planned) – Expected to significantly enhance Georgia's maritime capacity and strengthen the Middle Corridor, with Phase 1 planned for 2029.

Why It Matters

Together, these assets are reinforcing Georgia's role as a regional gateway for trade and energy. As infrastructure investments continue, the country is becoming an increasingly attractive destination for businesses and investors looking to access markets across the Caucasus and Central Asia.

How Experto Consulting Can Help

Experto Consulting supports companies, investors, and stakeholders with market intelligence, strategic advisory services, and business insights to help identify and capture opportunities across the region.

On June 29, 2026, Experto Consulting took part in the International Open held in Saint-Brieuc and organised by its partner Bretagne Commerce International.

The event provided an opportunity for Experto Consulting to meet with its clients and to present business opportunities in Georgia, Armenia, Azerbaijan, Kazakhstan, Uzbekistan and Ukraine to new Breton exporters.

It also offered a chance to reconnect with the international partners of the BCI network.

Experto Consulting would like to thank Annie Berthelot, Olga Louët and the entire BCI team for organising the event and for their warm welcome. Special recognition is extended to Eric Vouland on the occasion of his final Open as a member of the BCI team.

From May 11 to 14, Experto Consulting attended TUTTOFOOD Milano 2026, an international exhibition that connects the entire agri-food ecosystem. Global and innovative, it is the reference point in the world for producers and distributors of quality products from the entire food and beverage supply chain, who meet during the exhibition buyers such as: distributors, importers, gdo, proximity stores, gourmet stores, food service, Out of Home professionals, chefs.

Experto Consulting was pleased to take part in this major international event bringing together thousands of professionals from around the world around innovation, food trends, and new market opportunities. Filled with valuable exchanges, this edition of TUTTOFOOD also gave us the opportunity to strengthen relationships with our current partners and establish promising new contacts for the months ahead.

The markets of Caucasus and Central Asia continue to offer numerous development opportunities, particularly thanks to the growth of modern trade and the HoReCa sector.

A big thank you to everyone we met during the exhibition for their trust, warm welcome, and the quality of our discussions.