Experto facilitated ADOPT Entry in Georgia

15/01

Embarking on its expansion journey, ADOPT Parfums, backed by renowned Perfume Masters, is set to make its mark in Georgia. The brand has witnessed substantial growth in France and across Europe, offering an extensive array of affordable fragrances.

With the support of Experto Consulting, ADOPT has recently forged a distribution partnership with GEPHA. This strategic alliance will see ADOPT Parfums establish a presence in Georgia through 50 dedicated "shops in shops" within GPC stores.

For GEPHA, this collaboration presents an exceptional opportunity to tap into the perfume segment, catering to the preferences of the next generation of consumers. These consumers seek versatility, often changing their fragrances to align with their mood and activities.